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The True Cost of a Home Based Business

So why they don’t tell you everything up front? That’s a really good question isn’t it? Below are the two main reasons why they don’t tell you everything!

First…. they fear that if you know the real deal that you’ll make the decision not to join them. Ok…well that makes no sense whatsoever because if you think about it once you find out what the real deal is on everything and it doesn’t sit with you… are you hangin around to build the business anyway? I don’t think so! Most people experience feelings of betrayal and really feel like they’ve been scammed because key information was withheld from them. Is that anyway to start off a business relationship? People eventually get frustrated and quit because no matter what they do they know they won’t be successful.

Second…. they want to use you in some way shape or form before you figure out what the real deal really is. If the business happens to sit well with you then you’ll hang around and become successful. If it doesn’t sit well with you and you leave then they still benefit because they used you in some way to further their business on some level. The golden rule applies here! You wouldn’t want to be used so don’t use other people.

I know that you probably can identify with both of the above because that’s what most MLM / Network marketing / home based business people do. They will tell you just enough to get you to come into the business. Hey after all what do they care they get their bonus for bringing you in and then they push you in a certain direction for very specific reasons. In other words they will use you to their benefit and if you quit the business then so what…they got what they wanted. These types of people unfortunately run rampant all over the internet and actually expect a large percentage of folks to not last more than 30-45 days!

Yes… its sad but very true and it’s these “knuckle heads” as I like to call them that give an excellent industry in my view a very bad name. People can really make a decent lifestyle for themselves with the home based business model provided they have a solid business plan. It’s important to understand the plan and exactly what it’s going to take to be successful.

Little hint for you… all these so called internet businesses that promise or advertise thousands of dollars without doing anything or very little are in most cases out to take your money so my best advice is simply avoid them. You’ll have a better chance of succeeding playing the state lottery! Don’t fall into the trap of promises of easy money with any business. If quick money is what you’re after go play the lottery. It’s cheaper on your pocket book and you’ll win more if in fact you ever do actually win.

All the brick -n- mortar businesses in existence have written strategic business plans. All home based businesses should have one as well. I know you’ve probably heard this saying before ” If you fail to plan then you plan to fail” and that is the honest truth.

Imagine trying to drive to a destination that you’ve never been to before and you don’t have any directions on how to get there? Pretty silly thing to do right? Of course it is and like wise it’s also pretty silly to be engaged in any business home based or other wise without a map to guide you to your end destination. Its imperative that you know where you’re going and exactly how you’re going to get there. You need a plan to follow or you’ll plan to fail. It’s as simple as that.

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Real Estate Auctions – The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.

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What Are the Best CPM Advertising Networks?

When trying to monetize actively a website or a blog, the administrator has to face a quite difficult choose: which advertising network will he use? In this article, I will only review CPM Advertising networks because they have fixed rated as opposed to PPC’s dynamic rates. So what are the best advertising networks that pay for CPM Publishing? As “best advertising network”, I of course mean: who pays the most?

1. GlobalTakeOff (up to $4 CPM)

GlobalTakeOff is a CPM Advertising company, as you may have guessed. They offer CPM Advertising banners and have very few requirements, if any. Getting accepted is pretty complicated if you have a very small site, but publishers that possess websites that get over 1,000 unique visitors per day can easily become a GlobalTakeOff editor.

2. Tribal Fusion (up to $4 CPM)

Tribal Fusion is another big, I mean huge, CPM Advertising Network. Publishers of Tribal Fusion will win more then the ones of any other advertising network, excluding Google AdSense but they are PPC. The only reason it is not above GlobalTakeOff in my list, because yes Tribal Fusion pays more than GlobalTakeOff, is that the requirements to get accepted by them as a publisher are pretty strict. First of all, you need over 500,000 unique visitors per month! Yes, that is approximately 15,000 unique visitors per day, which is not that common on niche related websites for example. But do the maths – 15,000 * 0.004 = $60 per day, not that bad for just one website. Overall, an advertising network that targets very big and qualified websites exclusively.

3. ValueClick Media (up to $3.5 CPM)

This CPM advertising network pays well, also probably one of the top-paying for non US/CAN traffic, and has fewer site requirements than Tribal Fusion. “Only” 3,000 visitors per month are required. The two other great parts of this company is that you have nice statistics, very precise and exportable as well as numerous advertising formats.

4. Interclick (up to $3 CPM)

A similar network to the notorious AdBrite (which will certainly appear somewhat next on my list), on which you can select individually the campaigns that you wish to run. They have quite some advertising formats, but not nearly as much as AdBrite or ValueClick, so that is one downside of this advertising network. The other inconvenient is that they accept new publishers on contact only, which is interesting for advertisers because those know that not everyone can get in, but it makes it sort of hard to publishers to get accepted. On a more positive side, they pay very well for targeted traffic and international traffic too.

5. RealTechNetwork (up to $2.3 CPM)

Pretty difficult to get into for small websites, this CPM advertising network demands no less than 25,000 impressions per month (with 12,500 unique). This website monetizes especially USA, Canada and UK traffic. They have a large panoply of advertising formats, including traditional ad banners, in-page videos, contextual advertising and expandable banners.

6. AdBrite (up to $2.2 CPM)

AdBrite is a pretty notorious CPM advertising network that usually accepts all publishers, and is seen as a major concurrent of Google AdSense. They usually accept all publishers, as AdSense, but you need to get your own advertisers by listing your website on their marketplace. Don’t worry, if you have over 1,000 or even 500 unique visitors per day, you will most certainly find advertisers. They do propose PPC Publishing, but we will only interest ourselves in the CPM aspect of their website. They have several ad formats, contextual, advertising banners and the well remunerating Full Pages.

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